Yes! I (Heather) felt so many emotions watching the women's March Madness tournament, seeing women left and right, involved at all levels of the team and production. And what I keep thinking about is how I'm not even generally a fan of basketball (I just never played so I don't have any attachment to the sport), but I was GLUED to this tournament and so invested in carving out time to watch it live. I love how it has broken viewership records, proving over and over and over that *Everyone* watches women's sports, but also that you can get folx to care about a sport if various perspectives are considered and *stories* are told.
Yes! I (Heather) felt so many emotions watching the women's March Madness tournament, seeing women left and right, involved at all levels of the team and production. And what I keep thinking about is how I'm not even generally a fan of basketball (I just never played so I don't have any attachment to the sport), but I was GLUED to this tournament and so invested in carving out time to watch it live. I love how it has broken viewership records, proving over and over and over that *Everyone* watches women's sports, but also that you can get folx to care about a sport if various perspectives are considered and *stories* are told.